Motorsport Sponsorship 101
Our focus on US motorsports is focused on key areas in the junior ladder system, from series such as F4, Formula Regional, USF Pro Series and SCCA Club racing.
Our specialty is in uncovering need and create programs that bring value to sponsors investments. Whether views to a website, new social media followers, product launch awareness or more, we find a solution that delivers a return.
While global sponsorship deals for motorsports can cost int he 6 or 7 figures range, our solutions are more targeted and are focused on delivering very specific results for your business.
With extensive marketing backgrounds, our team digs to find the place in which to make the biggest difference in your organization’s goals.
Drive to survive series raises US Visability of Formula racing
Drive to Survive premiered on Netflix on March 8th of 2019 and immediately took the US visibility of Formula car racing to heights never seen before. Now in its 4th season, new fans of Formula 1 that have never previously watched racing, tune in and attend races in person.
Because Formula 1 has become so popular in the United States, it has had a halo effect on all open wheel race car series like IndyCar, the Road to Indy junior series and the US F4 Championship and Formula Regional Championship.
This increased visibility has made the US F4 Championship and Formula Regional Championship especially good values for your marketing dollars.
Brand Identity
Some of the biggest corporations in the world are involved in Motorsport. Google, Oracle, Crowd Strike Richard Mille, Rolex and more trust motorsports to get them in front of the right clients.
Our opportunities allow a similar look and feel at an investment level that can easily fit into your marketing budget and allows you to grow with your drivers career.
Product Launch
Product launches are a great opportunity for motorsport marketing. With branding opportunities on both cars and drivers, social media support and press releases driving earned media, your product can have the launch it truly deserves.
Many tracks allow for sampling of products and branded take away items to keep your brand front and center.
Employee / client events
From a track / karting day with your driver providing coaching and tips, right in your local area (drivers ship well) to trackside hospitality at race events, we have countless ways to show your employees or key clients your care.
BUSINESS needs analysis
Our needs analysis is confidential and free of charge. We answer your teams’ questions about racing, sponsorship, what your goals and aspirations are offer a solution-based opportunity.
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