Motorsport Sponsorship 101
Our focus on US motorsports is focused on key areas in the junior ladder system, specifically in the US F4 Championship and Formula Regional Americas Championship which are sanctioned by the FIA and considered on the road to F1. Each series promotes drivers to the next level cars with more power and grip in the form of larger tires and aerodynamics. With each step up the ladder, the operating expenses increase as well.
Cars can be run by the driver themselves in a private team, though rarely does that prove to be successful. Most recent winning drivers have been part of multi car teams where are driver may own or lease the car and the team provides service, repairs, transportation and crew to each race. The cars of today include complicated data capture systems allowing teams to see exactly the speed of the car in each sector for the track, precise brake pressure used in each corner and how the throttle was applied in and out of the corner.
Some of the biggest corporations in the world are involved in Motorsport. Google, Oracle, Crowd Strike Richard Mille, Rolex and more trust motorsports to get them in front of the right clients.
Our opportunities allow a similar look and feel at an investment level that can easily fit into your marketing budget and allows you to grow with your drivers career.
Product launches are a great opportunity for motorsport marketing. With branding opportunities on both cars and drivers, social media support and press releases driving earned media, your product can have the launch it truly deserves.
Many tracks allow for sampling of products and branded take away items to keep your brand front and center.
Employee / client events
From a track / karting day with your driver providing coaching and tips, right in your local area (drivers ship well) to trackside hospitality at race events, we have countless ways to show your employees or key clients your care.
BUSINESS needs analysis
Our needs analysis is confidential and free of charge. We answer your teams’ questions about racing, sponsorship, what your goals and aspirations are offer a solution-based opportunity.
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